Schizophrenia_case_study

Caregiver-focused solutions

Ongoing collaboration with caregivers creates needed and relevant and caregiver-focused support and educational tools for a new schizophrenia treatment, improving initiation and adherence for those living with schizophrenia

The challenge

Caregiver involvement can make a critical difference in schizophrenia treatment outcomes, yet traditionally this has been a largely ignored audience.

Our approach

We brought caregivers together in an online community to get a real-time view into caregivers’ daily routines, frustrations, concerns, and struggles.

The result

Significant shift in the entire suite of marketing, support, and educational materials to focus on the caregiver to help them better support their loved ones.
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