Developing new offerings
Fallon Community Health Plan (FCHP) knew that to stay competitive meant becoming more consumer focused and relying even more on their customers to help create their future services and offerings
To turn the internal idea of a "brick and mortar” store from inspiration into a customer-built reality.
Using the FCHP innovation-focused online community, we explored members’ interest and desire in an FCHP “store” and co-created with them to bring to life what a “store” experience could provide them.
Fallon and its customers designed the company’s first-ever brick and mortar retail center.