Humanizing Hepatitis C Marketing

Collaborating with individuals living with Hepatitis C and HCPs to create a breakthrough go-to-market strategy in the crowded Hepatitis C treatment space

The challenge

Building differentiated product positioning and messaging for a new Hepatitis C treatment entering a crowded market.

Our approach

We connected with 300 Hepatitis C patients online to understand the everyday implications of living with Hepatitis C and current unmet needs. We also engaged 100 healthcare professionals (HCPs) treating people with Hepatitis C to understand their treatment decision-making in a dynamic market.

The result

A humanized, patient centric launch strategy for breakthrough Hepatitis C treatment, including disease education and support materials.