Improving patient adherence
An RA drug manufacturer collaborates with individuals living with rheumatoid arthritis to better understand their treatment journey and improve long-term adherence
Improving the rheumatoid arthritis treatment onboarding experience to bolster a product’s success.
Through an online community, we engaged with individuals living with rheumatoid arthritis to understand factors that would influence and improve treatment selection, new therapy onboarding, and ongoing compliance.
Development of a new brand positioning and creation of new educational materials, including a website geared at creating a positive treatment onboarding experience to help patients get off to the right start and maintain long-term treatment adherence.