Is there a way to improve the rental car experience?

National Car Rental customers think so – and their ideas inspired award winning products and services.

The challenge

National wanted to discover how their customers would innovate and improve their car rental experience.

Our approach

We worked with an online community of frequent business and leisure travelers to discover their opinions, needs and ideas.

The result

We worked with National and customers to create new products, a new app and an award-winning customer experience.