How do you successfully launch a bank during a global financial crisis?

Santander consulted with customers – and their employees – to get it right.

The challenge

Santander, a Spanish-based bank, needed help entering the US market in the midst of a global financial crisis.

Our approach

We worked with consumers to discover their thoughts on finances and marketing to sculpt Santander’s US launch strategy.

The result

Santander launched successfully in the US, with customers influencing advertising campaigns and helping innovate new products.