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How do you put luxury in the sky?

We worked with Etihad and customers to create a new class of luxury for its A380 aircraft.

The challenge

Etihad needed to meet the high expectations for the launch of its new A380 aircraft with innovation.

Our approach

We worked with staff and customers to harness their ideas to create a new, luxury travel experience.

The result

Etihad launched its new A380 with a new class, The Residence. Over 80% of new onboard features were co-created with customers.
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