How do you get affluent jetsetters to care about life insurance?

Zurich Insurance partnered with affluent life insurance customers around the world to develop products and services directly with them.

The challenge

Zurich Insurance wanted to innovate its life insurance offering for newly empowered and difficult-to-engage customers.

Our approach

An active, exclusive community of existing and prospective life insurance customers, across seven markets, where members took part in everything from on-the-go ethnographic work to live discussions to large, ongoing strategic projects. 

The result

A thriving customer-inspired company, ROI-driven insights, and faster-to-market global life insurance products and services.